Jawabkan1. The WhatsApp Business app: free to download
The app on your phone is free to download, and the messages you type to customers yourself are not charged. Greeting messages, away messages, quick replies, labels and a catalogue are built in. One optional feature is paid: WhatsApp charges for business broadcasts (one message sent to many contacts at once) per delivered message, and says the feature is available in limited countries so far.
2. The official WhatsApp Business Platform: charged per reply
Software that answers for you, such as an assistant, connects through Meta's official platform. Meta bills its message fees directly to your own WhatsApp Business account. From 1 October 2026, Meta gives each business number 1,000 free service replies a month (replies to customers who messaged you first); after that, Meta charges about RM0.0564 per reply (checked on 19 Oct 2026). A conversation often takes several replies, and Meta counts each one. Messages you type yourself inside the WhatsApp Business app do not count towards these charges.
The full breakdown, with worked examples, is on our WhatsApp Business API pricing page.
3. Tools on top: their own price
An assistant, a team inbox or a broadcast tool is a separate subscription from whoever sells it. Jawabkan's plans are Starter at RM199 a month for 1,000 conversations and Growth at RM399 for 2,500, setup included, and we add nothing to Meta's fees. Website chat, Telegram and LINE are included and have no messaging fees. See pricing.
So which do you need?
If you answer every message yourself and keep up, the free app is enough and costs nothing. Pay for more only when the same questions are costing you hours, or customers who gave up waiting. Here is how to tell.
Common questions
Is the WhatsApp Business app free?
Yes, it is free to download, and messages you type to customers yourself are not charged. WhatsApp charges for business broadcasts per delivered message, in the countries where that feature is available.
Is the WhatsApp Business API free?
Partly. From 1 October 2026, Meta gives each business number 1,000 free service replies a month. After that it charges about RM0.0564 per reply (checked 19 Oct 2026), billed to your own WhatsApp Business account.
Does Jawabkan add anything to Meta's fees?
No. Meta bills its message fees directly to your WhatsApp Business account, and we add nothing to them. Jawabkan's own plans start at RM199 a month.
