“We will reply tomorrow” is not a complete service
It may be 10pm for you and the perfect time for a customer to compare prices, ask about tomorrow’s appointment or plan a delivery. If all they receive is an away message, the conversation stops before they can decide.
Use two levels of reply
Level one: answer the known
Opening hours, menu items, service areas, prices and basic policies should come from the information your business has approved. These questions do not need to wait for the owner.
Level two: capture the unknown
Custom work, complaints, medical questions and negotiations need a person. The assistant should collect the details, say what happens next and send you the conversation with context.
What to avoid
- Do not promise a delivery time you have not approved.
- Do not let a bot invent a discount to keep the conversation going.
- Do not force a customer through a menu when they are asking for a person.
- Do not collect a lead into a dashboard nobody checks.
How Jawabkan handles after-hours enquiries
Jawabkan answers from your own price list and FAQs, handles mixed BM-English messages, records the useful details and hands off anything outside its brief. Read more about when an AI should stop talking or see WhatsApp auto reply for small business. Then estimate the exposure.